The content of the book itself is not different than a PDF or text that you can find online. However, its principal advantage is being able to stand up or display in front of you without propping up your phone like a dunce while you're trying to tie the cravat. Also, unlike some versions of the text, as you see above, it has the actual pictures. These are extremely valuable for the steep learning curve of tying these properly. When tying a waterfall or "coachman" with the silk cravats on this site, I fold the cravat in half width-wise first, so it's not too thin, then wrap it from the front as usual, but from the exact middle. This means the two ends are of equal lengths. From there it's the same pull across and over as the regular/gordian knot, but I like to tighten it first so it doesn't slip. I accomplish this by gently tugging sideways, holding each end in one hand. This means they remain straight when you put them back. Make sure not to tug so hard you distort the knot, and if the knot itself keeps getting in the way, gently tug the rear end so it stays behind the emergent waterfall. Do it right and you can fluff it out at your leisure, even tightening again afterwards if you see fit.